Privacy Policy

INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

  • Information that you provide to us in your digital engagement with us. This includes information provided at the time of registering to use our site, subscribing to our services or requesting further services and/or information from us.
  • We may also ask you for information when you enter a competition or promotion sponsored by us, and when you report a problem with our site.
  • If you contact us, we may keep a record of that correspondence.
  • Details of transactions you carry out through our site and of the fulfilment of your orders.
  • Details of your visits to our site including, but not limited to, traffic data, location data and the resources that you access.

IP ADDRESSES
We may collect information about your computer, including where relevant your IP address, operating system and browser type. This data is processed for the purposes of fraud prevention, for various administrative purposes and may also be used by us to promote certain offers and advertisements according to your general location.

COOKIES
For the same reason, we may obtain information about your general internet usage by using a cookie which is stored on your browser or the hard drive of your computer. Cookies are text files which contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. Some of the cookies we use are essential for the site to operate, whereas others are aimed at enhancing and personalising your user experience.

THE INFORMATION GATHERED BY COOKIES ON OUR SITE(S) MAY BE USED IN THE FOLLOWING WAYS:

  • To customise and bespoke marcoms which includes advertisements and promotions, you receive. For example, if you have looked at a specific type of electronic cigarette, we might use this information to personalise any subsequent advertisements you see. We may also personalise our service based on the type of computer system you use, together with the purchase pattern of other customers who may have looked at similar products to you. We may also provide you with advertisements which may be customised using information such as the search terms you use on our site. For example, if you searched for a specific product or accessed our site via a specific banner ad or search word, we may present you with content and/or offers linked to that banner ad or search word.
  • We may use navigational information about where you go on our site to better understand how our site is used and to ensure that the product offerings that are presented to you are relevant.
  • We do not use any data about where you go, or present you with advertisements outside of our site other than on sites which provide for such use in their respective privacy policies.
  • We may collect information on how frequently you visit the site and the type of products and/or services that you view to enable us to measure the popularity of our sites and our product offerings.

STRICTLY NECESSARY COOKIES
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website, remembering how far you are through your pay as you go order, making sure that the http://www.hitliquid.com website looks consistent or remembering what’s in your basket. Without these cookies, many of the basic functionalities of our website – the stuff you expect the site to enable you to do like filling in your shopping basket, we simply can’t provide.